Holographic Media - Outland
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political scientist Kevin Munger said: If you and your community do not have a concrete set of norms, practices and institutions designed to allow you to use the internet without the internet using you—you are destined to lose. In fact, you’re not even trying to win. The more varied an outlet’s spread of platforms, the less beholden it is to any single one. The less bound it is by any one platform’s physics. インターネットに利用されることなく、もし、あなたやあなたのコミュニティがインターネットを利用できるように設計された具体的な規範や慣習、制度を持っていなければあなたは負ける運命にある。実際、あなたは勝とうとすらしていない。
Already in the mid-2010s, dark-forest groups had devised ways of finding each other across constellations of platforms (whether by including key emojis in one’s bio—a pine tree🌲, a frog🐸, a black fist✊🏿, a rainbow flag🏳️🌈—or through sharing content from certain meme pages so members of an enclave can synch their clearnet feeds). Structurally, what these communities were doing was composing their own media networks They were forging a social protocol where the community signal is stronger than the pull of any individual platform. We might even say that the community itself becomes a form of media, a holographic filter through which every platform is accessed and where individuals with strong connections across multiple communities become literal inter-faces for information.
複数のコミュニティに強いつながりを持つ個人が、文字通り情報のインターフェイスとなるとさえ言えるかもしれない。
Community as media
Individual as interface
https://gyazo.com/0ad5fb37973ba8fb864a383ccf08da7c
Avoiding the Mid
Illegibility. Poetry. Speaking even more in diagrams, images, metaphors, collages, neologisms—forms of language that AI (and the Mids) do not yet understand
And this is why non-institutional figures—Substack writers, artists, podcasters—and their wider communities will continue to fulfill the role of Trusted Sensemakers.
Think Meta
And so, smart twenty-first-century natives think meta. They think the way our Tech Overlords think. Why build products or services, when you can control and therefore capitalize on the infrastructure through which every exchange takes place?
To gain agency in today’s media space, you need to overcome the physics of its software. By thinking meta, you can build new protocols, structures that allow truth and trust to emerge